My fears were almost instantly dissipated. It wasn't the first time I have done this with a new Snoop Dogg LP. It was with trepidation that I downloaded and began to listen to album, bracing myself for a car crash in musical form. Lead single 'La La La' did nothing to soothe fears the Doggfather had finally lost his marbles. Assuaging all doubts about the validity and even existence of the project, Snoop Lion has delivered Reincarnated on schedule to a fan base he has yet to convince about his change of direction.Įarly signs were not good. Announcing he was changing his stage name to 'Snoop Lion', and was embracing the Rastafarian faith, the eccentric rapper declared his next album would be an exclusively reggae affair. In July 2012, Snoop Dogg threw a curveball. Snoop even had the nerve to bill it as the sequel to first classic album Doggystyle, an appalling comparison that did the project no favours at all. If these were poor, it was nothing compared to the disastrous Doggumentary. Ego Trippin' was a slightly bizarre, if ultimately disappointing follow up while, the less said about Malice n Wonderland the better. Snoop decided to become a family man, with reality shows and a string of other endorsements turning him into an 'Uncle Snoopy' figure, unrecognisable from the menacing, whip-smart youth that dominated the hip hop world through the 1990's.Īs one of hip hop's elder statesmen he did, however, continue to release music. In November 2006, Tha Blue Carpet Treatment was released, with lead single 'Vato' being an unquestionable standout (run motherfucka run!). You can pinpoint the exact moment Snoop Dogg stopped being dangerous.

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